Customer Experience

Because doing business with you is an experience worth remembering.

Turn customers into ambassadors

Grow your business by focusing on customer experience and marketing.

With a background in hospitality, retail and marketing I’m on a mission to transfer the excellent customer experience offered in 5-star hotels to other industries. 

By creating a customer experience worth remembering we’ll turn customers into ambassadors and grow your business.

What I do

Learn more about me

The services

Ready to grow your business? 

Check the services below or send me a message so we can discuss your project.

Customer Experience Evaluation

An in depth analysis of your customer experience from initial brand contact till after-care.

You receive an in-depth report about your online- and offline customer experience incl. improvement points.

Marketing Strategy

A brand new marketing strategy to create excellent customer experience.

Are the growth area's already determined? Let's work systematically to improve your marketing and business growth.

Business growth strategies

You're ready to grow your business but not sure which goal to set or how to get started.
Book a free 30 minute consultation and I'll help you clarify the goal and how to get there.

Content marketing

Improve your brand awareness by implementing a strong content marketing strategy.
Boost your brand's visibility on social media.

Loyalty campaign

A marketing campaign to improve customer loyalty. Ranging from online challenges and loyalty cards to offline events for loyal customers.

1-on-1 coaching

Coachingsprogram for ambitious (aspiring) entrepreneurs to develop a profitable (location independent) business.

Our work

ZAPFLER Craft Brewery Group

Improving the brand awareness and customer experience resulting in winning the award of

“Craft Beer Bar of the Year 2017” in the That’s Shanghai Food & Drink Awards.


YMCA the Netherlands

Improving brand awareness and customer experience during the Zin in YMCA campaign.


Our work

Projects to enable growth in customer experience, reduce cost and increase revenue. Here’s what we do: 

Customer Experience Strategy
Brand Awareness Campaign
Loyalty campaigns

Let's talk about your next project

Send me an e-mail at or a DM on Instagram via exploressa_com

Our testimonials

Ilona’s unique view on organizing companies and creativity make her a great Customer Experience Strategist. She formulated our marketing strategy to improve our customer experience, brand awareness and helped us win the Best Craft Beer Bar of the Year Award 2017 in the That’s Shanghai F&B Industry Awards.
She’s our go-to person for our strategic marketing projects like improving our website and creating investors presentation.
Ilona created a customer journey map for our B&B. We're now aware at how many points our customers interact with our brand. These insights coupled with her improvement recommendations enable us to compete with other B&B's and hotels in the area.

The tips we received have already resulted in more bookings and happier customers that will come back.
Get coaching and

Start your online business

Coaching to start your online business

Running a location independent business gives you all the freedom you desire.
Whether that means running the business from the comfort of your home or while you're exploring new countries as a digital nomad. As long as you have wifi and a laptop (and a good coffee) you're good to go!
From the moment I started my entrepreneurial journey I decided my company needed to be 100% location independent. Especially since I divide the majority of my time between the Netherlands and the Philippines. Having a business-on-the-go as a digital nomad suits my lifestyle completely.

That means:

  • The world is my office.
  • I am a digital nomad.
  • I can work whenever I want. No need to wait for office hours.
  • I live on two different continents.
  • I created a company around my lifestyle instead of fitting my life around work.
  • But above all it means I can help clients from all over the world regardless of my current location.

Want to become a digital nomad and work online?

Book a free 30 minute consultation.  This is for you if you’re interested in the digital nomad lifestyle or want to create/transform a business that you can run from home or wherever you want to be. It’s also for you if you’re secretly curious if your job can be transformed into an online business. The answer… Probably YES! Send me a message at or a DM on Instagram.


While working in Shanghai as a Mandarin teacher for expats I dreamt of moving back to my hometown to be around my family. I was afraid this would always stay a dream. Until I met Ilona and she showed me the opportunities to start an online business.

Ilona helped me to transform my current job into an online service, then showed me the most profitable revenue model and helped me to launch my business. I now teach students from all over the world while I live in my hometown.
Chinese language teacher